20 April 2018

Albertsons, Vons And Pavilions Brought In More Than $925,000 For Southern California Families In Need Over 2017 Holiday Season


Los Angeles, CA. January 25, 2018 – Albertsons, Vons and Pavilions, in close partnership with The Salvation Army, raised more than $925,000 dollars through red kettles during the 2017 holiday season. The success of the campaign is largely thanks to the cooperation and participation of Albertsons, Vons and Pavilions stores across Southern California. These generous donations will be turned into tangible benefits for families and individuals in need in Salvation Army programs.

This past December 10 to December 24, participating stores under the Albertsons banner placed a red kettle – an iconic Christmas fundraiser for The Salvation Army – outside 228 stores. From Bakersfield to San Diego, the donations collected in the kettles came to grand totals of approximately $925,000 across the three store banners. Because the donations of each red kettle stay within the local Salvation Army Corps, Albertsons, Vons and Pavilions play a major role in supporting the surrounding community. The annual red kettle campaign funds local programs and facilities run by The Salvation Army, including homeless shelters, day care services, community centers, rehabilitation, job training, disaster relief and more.

Albertsons Companies is one of the largest food and drug retailers in the United States. With over 2,300 stores and 24 million weekly customers nationwide, they are uniquely positioned to make a large impact on the neighborhoods they serve. “Every holiday season, Albertsons, Vons and Pavilions answer our call for support,” said Lt. Colonel Kyle Smith, Divisional Commander of The Salvation Army’s Southern California Division. “Their tremendous commitment toward the red kettle program is what our motto, Doing The Most Good, is all about.”

“We are proud of our ongoing partnership to support the great work of The Salvation Army and the local communities they serve,” states Jenna Watkinson, Director of Public Affairs for Albertsons, Vons and Pavilions in SoCal, “Their great work aligns well with our pillars of support, and we are thankful to the generosity of our customers and the opportunity to create an impact in our community.”

 About The Salvation Army:

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination since 1880 in the United States. Today, more than 25 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and underprivileged children. About 82 cents of every dollar raised is used to support those services in 5,000 communities nationwide. For more information, go to socal.salvationarmy.org.