(1.) We open our hearts and doors to everyone, regardless of gender, race, color, or creed.

(2.) Management guru Peter Drucker called The Salvation Army "by far the most effective organization in the U.S.," in Forbes magazine.

(3.) The Salvation Army is an international organization that meets the physical and spiritual needs of people in 111 countries around the globe and nearly 1,400 communities across America.

(4.) Nationwide, we assist more than 42 million individuals throughout the year, more than six million of those during the holiday season alone.

(5.) During the holidays, The Salvation Army in Southern California fixes food and toy baskets for 270,000 families, serves 600,000 meals, visits more than 70,000 in hospitals and health care facilities and provides 50,000 orders of groceries.

(6.) Ninety cents of every dollar you donate to The Salvation Army Southern California goes to support homeless and low-income men, women and children in need.

(7.) In the course of a year, The Salvation Army in Southern California serves more than one million people with programs that include adult day care, a residential facility for homeless families affected by HIV/AIDS, youth centers for at-risk children, alcohol/drug rehabilitation, homeless shelters and affordable housing for seniors.

(8.) The Salvation Army operates a Missing Persons Service, which reunites more than 2,000 people annually.

(9.) When you support The Salvation Army's thrift stores, you are helping thousands of men and women from every walk of life fight substance abuse and return to their communities as participating, contributing members.

(10.) Because Need Knows No Season.