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Old Shoes Turned into Fields of Dreams Print E-mail

 

 

Before and After photo of soccer field

 

The following excerpts are from a recent article published in HispanicBusiness.com by writer Jeremy Nisen regarding The Salvation Army’s Red Shield Youth and Community Center and its participation in the Nike corporation's one-of-a-kind recycling program.

Throughout Los Angeles, underserved Hispanic communities are being improved through a fantastic combination of recycling technology and sports. People can donate any brand of old athletic shoes at many locations, including Nike stores, other retail outlets, gyms, and schools. These shoes are then pulverized and different parts of the shoes end up as substance called “Nike Grind.” This recycled material accounts for up to 20 percent of the playground, basketball, tennis, and other sports surfaces that Nike, with partners, is donating to needy neighborhoods.


Irene De Anza Lewis, executive director of The Salvation Army’s Red Shield Youth and Community Center is a prime example of this partnership with Nike. In 2005 Red Shield’s soccer field was replaced with “Nike Grand” and it became one of the most significant events in the Center’s history. “The field has transformed the program to help us better serve the community,” Irene says. “It’s been a beacon of light in this community and has really drawn children and families into our center, off the street, and away from gangs.

The field is used seven days a week by children and people of all ages. “Nike really had an impact,” Irene added. “The field has really united us all here. It’s been a place of refuge for everyone and drawn the community together.”
 

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